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JUUL Vaping Company Charged In Massachusetts

Posted by David P. McCormack

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Vaping companies in Massachusetts continue to feel the wrath of the public. Following the recent ban on vaping products in the Commonwealth, Attorney General Maura Healy filed suit against e-cigarette maker JUUL for “creating a youth vaping epidemic.”  

The lawsuit follows a years-long examination of the company’s sales tactics. It’s far from the first lawsuit brought by a state Attorney General against the company.  

Legislation and litigation involving e-cigarette companies has been expanding across the country. The Center of Disease Control (CDC), the Food and Drug Administration (FDA), and state health authorities began investigating an outbreak of lung injuries from vaping products.  

The CDC reports that vape-relating illness increased sharply in August 2019 and peaked in September, with approximately 2,758 cases of the illness reported across the country. Of the reported cases, more than 75% were under the age of 35.  

Introduced to the US in 2007, vaping became an issue within the decade. In 2015, 16% of high school seniors reported vaping at least once in the previous month. By 2019, 27% of high school students, and 10% of middle school students, reported vaping.  

The Attorney General’s lawsuit is focused on JUUL targeting a youth audience, rather than their alleged audience: smokers who want to stop using traditional cigarettes. The lawsuit alleges that JUUL’s advertising campaigns target younger audiences by placing ads on websites for kids, and by hiring young celebrities with large followings as promoters.  

JUUL was founded just five years ago, in 2015. Its business has exploded with public records showing a revenue in 2018 of two billion dollars. The recent litigation and press coverage around vaping companies raises questions about both the ethics of their marketing, and the safety of e-cigarette products.  

If you or someone you know has been injured by using a product that was improperly designed, SUGARMAN’s personal injury lawyers can help. To have your questions answered, speak to a SUGARMAN principal today by calling 617-542-1000, or send us at email at